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Global Collaboration Brings the Worlds of Inline Recreation, Fitness & Speed Skating Together Like Never Before

        Seattle WA—June 1st, 2008—Today, the teams at both Rollerblade and Luigino are announcing an exciting new partnership bringing the worlds of inline recreation, fitness and speed skating together like never before with the launch of several new innovative Rollerblade + Luigino products. The first product developed is the Rollerblade LE by Luigino, a product that promotes recreation and fitness skaters to seamlessly enter the sport of inline speed skating.  The Rollerblade LE will create a unique experience for all skaters looking for the ultimate speed skating experience. 

       Rollerblade Product Manager and Olympic Champion Ippolito Sanfratello and Luigino Product Manager and World renowned boot maker, Luigino Verducci met on the Rollerblade + Luigino project at an event in Montelbelluna, Italy.   

       “Rollerblade+Luigino is a partnership between two iconic, global brands with a shared passion for creating meaningful skate products and experiences through design and innovation.  The new Rollerblade LE is the first result of the collaboration.  It is our sincere hope and dream that our ongoing alliance will change the way people view inline speed skates and skating forever. Rollerblade+Luigino will create a better skating experience. We will see many more Rollerblade + Luigino innovations in the future.”  - Ippolito Sanfratello.

       “We’re working together to take inline speed skating to a new level,” stated Doug Glass, Luigino Vice President. "The LE result is like having your skate as one with your foot, enjoying every push of your workout and/or competition."

       The new Rollerblade LE will be available from September 08 through Rollerblade Authorized Dealers (www.Rollerblade.com).

       Rollerblade is based in Giavera del Montello (TV), Italy and is the world’s leading designer, marketer and distributor of authentic inline skates and accessories. Rollerblade is wholly owned by Nordica, leading designer and distributor of Nordica skis and ski boots, and these two brands together with Tecnica, Blizzard, Dolomite, Nitro, Think Pink belong to Tecnica Group. Tecnica Group’s mission is producing and distributing worldwide sports footwear and equipment.

       Luigino, based in Olympia, Washington, is the world’s leading designer, marketer and distributor of high-performance inline speed boots.  Luigino ignited the inline speed world in 1997 with V-Tek boots and reinvented the speed boot in 2006 with Challenge. Today, Luigino continues to lead the industry in innovation through performance and fit.  Luigino is also reinventing the platform which shoes are built today, and forever.

Press Contacts:
Julie Glass
Nistevo, LLC - Luigino
Julie@luiginoracing.com

Valentina Vaccari
Marketing & Communication Dept.
Nordica S.p.A. - Rollerblade
Valentina.vaccari@nordica.com

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